Balestra Media Founder Tapped to Develop Media Strategy and Skills Class at University of New Hampshire

This month, Christina DiPasquale, Balestra Media founder and CEO, will begin teaching a course that she has developed over the last several months for students at the Carsey School of Public Policy at the University of New Hampshire.

In the course, Christina will introduce contemporary media strategies and how they can be used to influence public policy. A three-part approach will focus on 1) recognizing the dynamics of a news cycle and how to identify opportunities in an oversaturated media landscape; 2) developing a context- and medium-sensitive communications strategy that meets established goals; 3) producing writing for a variety of mediums, and preparing for TV and radio interviews.